For decades, the marketing industry has fought to keep up with the rate of disruption from technological advancement. But in 2020, consumer behavior changed overnight and tech got better faster, presenting leaders with challenges they expected years from now. The silver lining: many are coming out on the other side ready to adapt. But can the industry keep up?
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Moderator: Josh Golden, President & Publisher, AdAge
Fiona Carter, CMO, Goldman Sachs
Michael Kassan, Chairman & CEO, MediaLink
Jacki Kelley, CEO, dentsu Americas
Bill Koenigsberg, CEO & Founder, Horizon Media
Jamie Moldafsky, CMCO, Nielsen